Dive into freshness. A scent that feels like endless summer. When opportunity is around every corner, you need a stick deodorant that’s going to keep you fresh. With its 48h High Definition scent and upgraded fragrances, AXE Cool Ocean deodorant for men has got you covered. An ocean-inspired men's fragrance with light, uplifting essential oils, so you can relax from sunup to sundown. All new AXE Cool Ocean deodorant Stick now features our longest lasting scents ever! Bust odour and smell fresh for 48 hours. Plus, our new clear aluminum free formula with no parabens glides on smooth, helping you feel fresher for longer with every swipe. All day, all night – no matter what, you’re ready. Take care of yourself and the planet. Our Deo Stick packaging is already made with 66% recycled materials, and by 2025 AXE aims for all our packaging to be recyclable or to include recycled materials. At AXE, we believe that one of the keys to attraction is an irresistible fragrance. We’re dedicated to giving you all the tools to ensure that whenever opportunity arises, you smell your absolute best. From our body spray to our shower gels, our antiperspirants to our deodorants, we’re doing everything we can to make sure no one gets left out of the attraction game. Smell Irresistible all Day. That's the AXE Effect.