455°F (235°C) ultra-high true ceramic heat
24-hour hold all-day humidity protection
70% less frizz longer-lasting, straighter results
5x stronger hair, less breakage
True ceramic heater faster results
20-second fastest heat-up
#1 styling brand
Bonus protective heat shield
1 ½ in. floating plate for faster result
True ceramic heater for instant heat-up and recovery
Tourmaline ceramic less frizz for healthy, shiny looking hair
Less frizz all-day humidity protection
20-second heat-up
5 precision heat settings
Straighten or flip
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Tourmaline ceramic technology reduces frizz and flyaways
Protects hair from damage
Shiny, smooth results!
Salon results at home

24-hour hold* all-day humidity protection
70% less frizz* longer-lasting, straighter results
*As per independent third-party testing.

5x** stronger hair, less breakage
**Compared to unstraightened hair in an independent third party test.