There's nothing like brilliant blonde colour to achieve your coolest, brightest look yet. Recharge blonde and brassy tones with TRESemmé Purple Blonde Shampoo. Inspired by in-salon colour-perfecting technologies, this colour shampoo for blonde or silver coloured hair is formulated with Ultra-Violet Neutralizer technology to banish and eliminate brassy tones and recharge your colour, leaving you with the cool, bright blonde you want. Formulated with amino acids & ceramide, this salon-level Pro Style Technology™ makes hair 3x stronger, 3x more manageable and resistant from breakage, when used as a system versus a non-conditioning shampoo. How to use: Coat hair with a liberal amount of shampoo and gently massage the scalp and roots to work into a lather. Lightly squeeze the shampoo from roots to ends and rinse thoroughly. Finish with conditioner and style with your favourite TRESemme hair products. This TRESemmé hair shampoo is free from Parabens, Mineral Oil, and DMDM Hydantoin. We've always understood that style is more than a look, it's a powerful tool to help you achieve your dreams. With our professional quality care, a world of style possibilities is yours to achieve. Every choice we make at TRESemmé, from the values we promote—such as not testing on animals and being PETA-approved—to the carefully selected ingredients we use, are made to give you professional salon quality haircare products you can trust. Because 70 years on, we believe in the power of style. So tell your story, make your mark – and achieve your aspirations with confidence. With TRESemmé, you can DO IT WITH STYLE.