Brushing, styling, heat, pollution – if you think about it, our hair goes through a lot. We created Dove Purify & Hydrate Shampoo to give you the gentle hair cleansing you need and the hair hydration you deserve. Dove Purify & Hydrate Shampoo helps to wash away daily build-up of impurities. But the care doesn’t stop there. Infused with our Micellar complex, this dry hair nourishing shampoo is formulated to keep hair moisturized for up to 24 hours (when used with its matching conditioner). Plus, it also helps to wash away bacteria. Leaving your hair feeling clean, moisturized, and healthy-looking, Dove Purify & Hydrate Shampoo is the perfect addition to your self-care routine. So, what are you waiting for? Wave goodbye to hair dryness and hello to beautifully hydrated hair every day of the week. Apply Dove Purify & Hydrate Shampoo to wet hair. Massage the rich lather into your hair before rinsing away with warm water. For best results, use Dove Purify & Hydrate Shampoo with Dove Purify