New
Drug caution code
Cool blondes
Up to 6 weeks of anti-brass colour
Luminous cool blondes, anti-brass care
With purple conditioner
Optimal grey coverage
1 application
Luminous, fade-defying colour
Preference, our true gold standard of beautiful colour & shine.
Luminous, cool multidimensional colour
Preference's Superior Fade-Defying Colour & Shine System creates luminous, cool colour full of reflects, with natural-looking highs & lows, & optimal grey coverage.
Ultra cool shades
Ultra cool blondes created with the perfect mix of cool dyes; with ashy and pearlescent reflects, for a cool and pure blonde.
Up to 6 weeks of anti-brass with our Purple Conditioner.
Enriched with purple dyes to neutralize unwanted yellow undertones week after week. From root to tip, rich and luminous colour won't turn dull or brassy.
Up to 6 weeks of anti-brass colour
Luminous cool blondes, anti-brass care
With purple conditioner
Optimal grey coverage
1 application
Luminous, fade-defying colour
Preference, our true gold standard of beautiful colour & shine.
Luminous, cool multidimensional colour
Preference's Superior Fade-Defying Colour & Shine System creates luminous, cool colour full of reflects, with natural-looking highs & lows, & optimal grey coverage.
Ultra cool shades
Ultra cool blondes created with the perfect mix of cool dyes; with ashy and pearlescent reflects, for a cool and pure blonde.
Up to 6 weeks of anti-brass with our Purple Conditioner.
Enriched with purple dyes to neutralize unwanted yellow undertones week after week. From root to tip, rich and luminous colour won't turn dull or brassy.
Shape
NOT REQUIRED / OTHER
Sub brand name
Superior Preference
U.P.C
071249646458
#NPN
N/A
#DIN
00000000
Content
0.0 / 0.0
Shade guide
7UA is an dark blonde shade with ultra ash tones which minimize unwanted warmth and provides extra lift. For optimal colour results, use on natural light blonde to medium brown hair.
Do not use on pre-lightened hair. On more than 50% grey, result will be slightly lighter-looking than the results shown. On natural red hair, result will be dark blonde with soft red tones. Not recommended for hair that has been previously colour-treated light brown or darker.
Store between 10°C and 27°C
7UA is an dark blonde shade with ultra ash tones which minimize unwanted warmth and provides extra lift. For optimal colour results, use on natural light blonde to medium brown hair.
Do not use on pre-lightened hair. On more than 50% grey, result will be slightly lighter-looking than the results shown. On natural red hair, result will be dark blonde with soft red tones. Not recommended for hair that has been previously colour-treated light brown or darker.
Store between 10°C and 27°C
USAGE ADVISORY - SAFETY WARNINGS
IMPORTANT: HAIRCOLOUR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, MAY BE SERIOUS. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS:
- DO NOT USE IF:
- YOU HAVE ALREADY HAD A REACTION TO A HAIRCOLOUR PRODUCT.
- YOU HAVE A SENSITIVE, ITCHY OR DAMAGED SCALP.
- IF YOU HAVE A TATTOO, THE RISK OF AN ALLERGIC REACTION MAY BE INCREASED.
- PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT. REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME.
- Avoid contact of this product with eyes and skin.
- If product gets into eyes, rinse immediately.
- Wear gloves provided in kit.
- Thoroughly rinse hair after application.
- Do not use over compound henna or progressive colour.
- Wait at least 14 days after bleaching, relaxing or perming before colouring.
- Keep product out of the reach of children. Do not apply on children.
CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO THE ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS.
IMPORTANT: HAIRCOLOUR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, MAY BE SERIOUS. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS:
- DO NOT USE IF:
- YOU HAVE ALREADY HAD A REACTION TO A HAIRCOLOUR PRODUCT.
- YOU HAVE A SENSITIVE, ITCHY OR DAMAGED SCALP.
- IF YOU HAVE A TATTOO, THE RISK OF AN ALLERGIC REACTION MAY BE INCREASED.
- PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT. REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME.
- Avoid contact of this product with eyes and skin.
- If product gets into eyes, rinse immediately.
- Wear gloves provided in kit.
- Thoroughly rinse hair after application.
- Do not use over compound henna or progressive colour.
- Wait at least 14 days after bleaching, relaxing or perming before colouring.
- Keep product out of the reach of children. Do not apply on children.
CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO THE ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS.
Colour gel : 1241721 aqua / water, alcohol denat., PEG-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxide, poloxamer 338, oleyl alcohol, fragrance, ammonium thiolactate, erythorbic acid, EDTA, toluene-2,5-diamine, 2 - methylresorcinol, m - aminophenol, hydroxypropyl bis(n-hydroxyethyl-p-phenylenediamine) HCL, hydroxybenzomorpholine, 2,4-diaminophenoxyethanol HCL, thioglycerin F.I.L. #D251289/2. Colour optimizing crème : 1190015 aqua / water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide MEA, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate F.I.L. #D209747/8. Anti-brass purple conditioner : 1241645 A aqua / water, cetearyl alcohol, behentrimonium chloride, amodimethicone, fragrance, isopropyl alcohol, phenoxyethanol, CI 60730 / acid violet 43, benzoic acid, trideceth-6, potassium hydroxide, linalool, hexyl cinnamal, benzyl alcohol, cetrimonium chloride, limonene, amyl cinnamal, geraniol, benzyl benzoate, citronellol, CI 45100 / acid red 52 F.I.L. #D252277/2