Skin needs change with age. Around 50, skin aging accelerates, wrinkles are more pronounced, firmness decreases, dehydration increases and skin becomes duller. The Anti-Wrinkle Cream 50+ improves skin firmness. We have carefully selected the following ingredients to meet these needs : Ceramides - lipids necessary for water retention. Rye seed extract - cereal with plumping and regenerating properties. Glycerin - humectant that helps maintain an optimal level of hydration. Allantoin - soothing and revitalizing agent for skin. 100% hypoallergenic. Fragrance-free. Tested on sensitive skin. Tested under dermatological control.